The awards are set to play out each month and who better to kick them off than the global ambassador to Indian cinema, Akshay Kumar. The awards will also be held in association with ‘Holiday: A Soldier Is Never Off Duty’, which sees Akshay take on the role of Virat, a military officer who is on holiday with his battalion in his bustling home city of Mumbai. However, unbeknown to his fellow officers, Virat is also an undercover Secret Defence Intelligence Agent, masterly skilled and trained in covert intelligence operations.
Akshay has recently taken part in apromotional video for the Big Life OK Now Awards where he points out that everyone wants everything now and asks people to tune in on 31st Ma at 8pm. Between filming for ‘Baby’, promotional work for his movie. ‘Holidayis released worldwide through Reliance Entertainment on 6th June 2014.