Social networking giant Facebook is rebranding its Internet.org programme, which was in the midst of a controversy over alleged violation of net neutrality, to 'Free Basics'. Armed with more services and stronger security measures, the rebranding will help Facebook distinguish the free basic internet offering from the large number of activities the US-based company is pursuing to help get new users online across the globe. The announcement comes days before Prime Minister Narendra Modi is set to visit Facebook's campus in California on September 27. "We're making this change to better distinguish the Internet.org initiative from the programmes and services that Facebook provides, including Free Basics. Anyone currently using the app will be able to continue using the Android app though it will now be called Free Basics by Facebook in Google Play. And the mobile Web version, which will redirect from the previous URL, can be accessed at Freebasics.com," Internet.org Vice-President Chris Daniels.
Friday, 25 September 2015 08:44
Facebook rebrands Internet.org as Free Basics, adds new features Featured
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