Premium international ice cream brand Magnum is made with pure Belgian chocolate and carries the promise of an indulgent experience that makes you lose yourself, with every bite. And that's what the brand's latest campaign LostInPleasure talks about with the selfie contest. Ahead of the release of the second digital teaser in the campaign, brand ambassador Kareena Kapoor Khan, says, "It really is impossible to take the perfect selfie while eating a Magnum. Every bite is so full of the rich taste of Belgian chocolate, that you can't help but get lost in pleasure.